Aerial´s objectives are quite simple. Propose new ways to see the world and what surrounds us with no regard whatsoever to your particular field of expertise. .

Specialization is evidently essential nowadays, but in order to a ThinkTank to work out, stimuli and the relationships between them, must go beyond from social and cultural conventions, even those given by your field of expertise.

My objective is, as the one of a kid, enjoy learning from everything, share it and help building a better place with my work.

My name is Luis, I was born in 1985 and I am currently living in Madrid. I have studied Fine Arts at the Complutense University of Madrid where I won a few exhibition prizes and imparted extraordinary lectures on rendering, renderers and lighting techniques using 3D Software.

Right now I split up my time between the 360º marketing agency CDoble working as creative designer specialized in Visual Merchandising and exhibiton design, and Aerial, my own initiative.

My creative interests are hybridations of all kinds, duality and fragmentation as a recurrent theme, and light as narrative technique.

Probably my strongest stylistic and philosophic influence is the Renaissance, but Baroque, Art Nouveau and street art Graffiti also influenced the way I use my canvas not as a closed space but making it an active participant of the space surrounding it, and using that space for the work´s benefit.

Limitation bores me, so I try to stay fresh with varied themes, canvases and techniques which allow me to achieve my goals, from physics or hydraulics to arquitecture, music or psicology to philosphy, video games and literature.

The world is big, but within us, is deep as the sea.

-- G. Bachelard

• Luis Pedraza
  
  Aerial